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Sunday, November 3, 2013

Title Analysis

 
The titles to the 2013 remake of Evil Dead is written in a very vibrant red. This vibrant red makes the title stand out and conventionally makes the audience think of blood and danger. Red is a very evil colour, like in Star Wars, Sith lords all have red light sabers. The title is in bold capital letters which makes it seem larger and more 'in your face' and intricate patterns are woven into the letters which resemble tree branches. This is relevant since the film is set in a forest so you could say it is a method of foreshadowing. In the actual title sequence, the title is just red and the branches start growing and appearing as if the trees are alive, just like in the movie. The way the branches almost overtake the title makes the audience feel as if the evil is spreading and nothing can stop it, just like a force of nature (hence the trees could be symbolising evil).

 
The Thing, 1982, has a very jagged title which seems to 'freeze' into the opening like ice. This is another foreshadow on how The Thing in the movie is thawed out of ice. The title is written almost like the person who did it didn't care and sort of like it was carved like they did back in prehistoric times. We could take this as a hint that the creature is of an unknown origin, before history. The title is in front of a space scene and has a blue aurora surrounding it like some kind of spaceship. This shows us that it is a sci-fi horror. The use of the title 'The Thing' would make the audience more curious on what 'The Thing' actually is. We as people are obsessed with finding out everything we can and if we don't know something, we want to know which will make the audience watch on. Also, the fact that The Thing doesn't have a name and is even referred to in the film as 'The Thing' creates fear in that even the characters in the film don't know what it is.

 
These are the three original Evil Dead trilogy titles. The first Evil Dead (1981) has a very simple red title (much like the remake) which immediately says danger. The title is animated and waves about like a ghost or a spirit which would make the audience think of supernatural qualities within the film. The title is over the top of a grey mist which is mysterious and quite scary as we want to know what is behind the mist but it may make us frightened. This is how horror films work, they create suspense and mystery and we as audiences want to watch even though we know it will make us jump scared; we enjoy being scared.
 
The Evil Dead 2 (1987) has a quite different title than the first one. It is in block capitals and is very much in the same style of the remake (perhaps the remake was based on this title) and has a big roman numeral of the number 2 behind the title. The use of the roman numeral indicates history so we can infer that the film contains a lot about the history of t evil and where it came from. The title is in white which is the colour of purity which is then surrounded by black which could mean evil. You could go as far to say that this is representing Ash Williams, who in the movie is pure and surrounded by evil.
 
The last installment to the Evil Dead trilogy is Army of Darkness (1992). This film is very different to the others in it's setting but is still a horror. It carries a different name but is still known as Evil Dead 3 as it follows on from number 2. The title of this one is formed from a spiritual anomaly and so keeping to the theme of spirits and demons. The title is faint and written in capitals and disappears faintly. This is a slightly more leery title which will make the audience think of the unexpected. After all, that title is different and we were left last time with a cliffhanger but the fact that the spirits are still existent would make the audience suspicious on how.
 

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